What do I do?
I mainly wear 2 hats:
Marketing and Brand Strategy
Human Resources and Organizational Development
Marketing and Brand Strategy
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Revamped company website with a focus on visual aesthetics and SEO/AEO discoverability, increasing website engagement by 313% since its launch
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Grew our primary social media channel presence by 76.95% YOY
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Developed and implemented a comprehensive corporate branding kit and brand guidelines across all business channels
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Participated in 15+ sales visits, delivering presentations and gathering customer insights to support sales goals and future marketing strategies
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Created unique marketing content and campaigns aligned with strategic business objectives that directly generated qualified sales leads
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Directed company participation at all industry events and conferences, including content creation, event logistics planning, and ROI analyses
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Conducted market research and customer profiling to strengthen brand positioning and build market share
Human Resources and Organizational Development
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Introduced executive leadership development initiatives, including organizing and leading 24 monthly leadership training sessions for a 12-member executive team over two years
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Developed quarterly company-wide soft skills training programs focused on internal promotion readiness and professional growth
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Founded and chaired the company’s Student Outreach Committee, expanding to 8 members across 4 departments and launching 4 annual outreach programs
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Founded the company’s Production Safety Committee to build and improve cross-departmental safety initiatives
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Increased new-hire retention rate to 80% across all departments over two years
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Designed and launched a structured internship/co-op program, onboarding 6 students since its implementation
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Implemented monthly employee appreciation and team-building events, coined “After Hours,” that contributed to improved employee retention and workplace culture
Industry Accolades
AIST Young Professionals' Spotlight​
November 2024
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Chosen as the North American steel industry's standout Young Professional and interviewed for the nationally distributed magazine
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Check it out here: My Article
AIST Modern Electric Furnace Steelmaking Technical Training Certificate​
February 2025 | February 2026
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Two-year attendee and certificate recipient for a technical training focusing on meltshop technologies, slag chemical properties, and best practices for DRI and scrap collection
Board Positions
AIST Pittsburgh Chapter Board
Social Media Chair​
September 2024 - Present
AIST Young Professionals' Committee
Student Outreach Subcommittee Chair​
September 2025 - Present
Skills
Languages​
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English (native)
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Spanish (native)
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French (basic)
Languages​
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English (native)
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Spanish (native)
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French (basic)
Softwares and Programs​
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Microsoft Office Suite
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Pipedrive CRM
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Canva Pro
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Wix Studio (I developed this site in 1 week. I hope you enjoy!)
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Affinity
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PowerDirector
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ClipChamp
Key Marketing Strength Areas
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B2B Marketing
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Social Media Marketing
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Content Creation
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Project Management
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Event-based Marketing
Key Human Resources Strength Areas
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Community Engagement
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Organizational Development
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Student Outreach
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Workforce Retention
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Event Management
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Education
University of Pittsburgh
Bachelor's of Science in Business Administration ​
Major in Marketing | Minors in Economics and Spanish
August 2019 - May 2023
Academic Achievements
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Cum Laude Graduate
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Pitt Honors Society Nominee
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Pitt Business Global Experiences International Ambassador
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Dietrich School of Arts & Sciences Dean's List
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College of Business Administration Dean's List
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Athletic Achievements
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Division 1 Varsity Dance Team Co-Captain
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Varsity Letter Club Forever Panther Recipient
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Division 1A NDA College Nationals 2023 Finalist
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2-Year Elected Student Choreographer